Keepin’ it real fake: Deceptive Marketing in India

Posted by Soham Pal | Posted in Media, Review | Posted on 13-08-2009

We’ve all made fun of those iPhone clones infesting the market. However I’ve seen only a few people appalled by the deceptive marketing bonanza that this device has caused in the subcontinent. If calling it the E-Phone weren’t enough, they decide to go an extra mile by blatantly reusing an official image of the aforementioned device.

What’s surprising is the fact that the press seems to have completely waived off it’s responsibility in publishing such an advertisement. The fact that an advertisement like this has actually made itself to the print edition of such a premiere newspaper explains why we need more attention towards monitoring of advertisements in the country. Surely, such an advertisement would be laughable if it ended up on the frontpage of the New York Times, perhaps followed immediately by a lawsuit. Why should things be different in India?

As requested by someone, here’s what the advertisement reads:

Read the rest of this entry »