Google Remarketing: Who should use and Why?

Posted by Shikha Kedia | Posted in Online Branding, Social Media | Posted on 19-02-2013

What is Google Remarketing

Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads when they visit other sites on the Google Display Network. The beta version of this very new service was launched in September 2012 by Google.

Generally when people leave your site without buying anything or without registering for an event etc, remarketing helps you connect with these potential customers. Lucrative messages or offers can also be displayed to compel user to buy!

Who should use Remarketing?

It’s an ideal tool for advertisers looking for increase in registrations for events, driving sales on ecommerce Websites, promoting a brand or successfully executing a campaign.

Why You’d Use It

Remarketing being the 5th targeting tool after
Keyword match, Geographical location, Device (desktop, mobile and tablet) and Day parting is now the most powerful way connect with your target audience. Presenting across lucrative offers/ads to them when they were ready to buy would definitely improve ROI. In fact the combination of all the 5 tools can also add increase in effectiveness of these ads. For example if you want to expand your reach to a women oriented Conference between the age group of 28-40 who have yet not visited your website can be effective in adding them as registrants for your Conference 😉

CSS Infographic

Posted by Khushboo Nangalia | Posted in Designing, Web | Posted on 16-02-2013

Do you know much about Cascading Style Sheet (CSS)? You might know how to use CSS into your HTML and make your website look beautiful.  But what we’re sure you don’t know about CSS is the interesting facts and major historical milestones related to CSS functionality. The below info-graphic will be interesting for beginners in CSS. Have a look and let us know by your comment how much did you really know while working with Style Sheets in real time.

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10 Tips: To Fuel a Successful Spark

Posted by Chetan Bharadwaj | Posted in Management | Posted on 09-02-2013

During the time, I have learned a thing or two about critical factors one unconditionally need to know before jumping into the proverbial entrepreneurial waters. Majorly, startup success or failure is all about knowing the both – how/why of taking an action, & always being sure about which steps to take next.

As a checklist to make sure your business plan and your thinking are on the same right track, below are 10 essential tips to help add a fuel to your Spark any day. (idea/business).

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Management Quota: Money Killing Merits

Posted by Shweta Chourasia | Posted in Management, Review | Posted on 07-10-2011

Management quota means backdoor entry in colleges. For many students getting admission to any top colleges is almost impossible because of the high competition and snoring cut off. For them management quota is an option to get admission in the good and renowned colleges by just paying fees which is higher than general quota seat… Read the rest of this entry »

Designing – Is it an ART!

Posted by Surbhi Nangalia | Posted in Designing, Web | Posted on 14-09-2011

Have you ever thought that why a Designer love to be called an Artist? No? I may explain why.

It is hence elementary to know where does ‘Designing’ hail from. Without any much ado, let’s dive into the evolution of the concept: Design is oriented from Art. It is but for only Art that designing is possible! The flair required in crafting an artwork could be scaled equally as in required for coming up with an attractive and a great design.

In simple words, when an Art got promoted from just being praised to something which can also be used, it started being called as Design.

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Deciding to Use Black or Rich Black

Posted by Chetan Bharadwaj | Posted in Designing | Posted on 26-06-2011

This article may be treated as guide to preparing files for Print: When printing with black, there are 2 (two) types of black you might like to use.

  • Black – 100K; this can be used for bar codes & body copy
  • Rich Black – 40C 40M 40Y 100K; used for blocks of black

Note: Rich black color code specifications in CMYK may differ from printer to printer, so it’s better asking your printer what they recommend.

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11 Years of Indian Cyber Law

Posted by Chetan Bharadwaj | Posted in Cyberlaw, IT Industry, Web | Posted on 02-03-2011

5 questions to ask yourself before starting a small business (Part-II)

Posted by Chetan Bharadwaj | Posted in Management | Posted on 10-10-2009

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5 questions to ask yourself before starting a small business

Posted by Chetan Bharadwaj | Posted in Management | Posted on 19-09-2009

fiveDoes the idea of starting your own business seems like a dream come true?

Although being self employed and owning a business provides one with several financial and personal freedom, but these paybacks only kick in when the business you are running gets conventional and established. Starting your own business requires lot more than what one has always thought or heard of — to just get your business off the ground, you will find yourself probably spending more time than you had ever imagined or spent on anything else. This phase of the start-up business is very critical for it takes an entrepreneur through an assessment of his acumen and well positioned endurance. As we think that quitting a 9-5 life and starting own business is a relaxation, let me bring to the knowledge of all that it’s not uncommon for the new business owners to undergo compounded hardships while working to build a successful business.

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JPEG vs GIF– Harness tech understanding

Posted by Chetan Bharadwaj | Posted in Designing | Posted on 05-09-2009

JPEG vs GIFAre you often confused between .gif and .jpeg extensions when you are deciding a file format for your web images? Great! You are looking at the right place for a solution.

Fundamentally, both of these formats compress an image to make it web worthy. Any file with a .jpeg or.gif extension is recognized as an image file by a browser. Only when a site loads quickly into a browser we tend to declare it good in spite of the best functionalities operating otherwise. Agreed? Therefore, it is necessary that the file size of the web page remains small.

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