Avani Riverside Mall: Social Media Case Study

Posted by Shikha Kedia | Posted in Clients, Social Media | Posted on 26-02-2013

Spread over an area of about spread over a massive 600,000 square feet area, Located close to the 2nd Hooghly Bridge, the Mall is the crowning glory of Howrah’s changing skyline.

Its online presence through website created a brand name for the newly developed mall in Howrah City and 3 months Social Media Marketing completely transformed Avani Riverside Mall’s Facebook page!

Google Remarketing: Who should use and Why?

Posted by Shikha Kedia | Posted in Online Branding, Social Media | Posted on 19-02-2013

What is Google Remarketing

Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads when they visit other sites on the Google Display Network. The beta version of this very new service was launched in September 2012 by Google.

Generally when people leave your site without buying anything or without registering for an event etc, remarketing helps you connect with these potential customers. Lucrative messages or offers can also be displayed to compel user to buy!

Who should use Remarketing?

It’s an ideal tool for advertisers looking for increase in registrations for events, driving sales on ecommerce Websites, promoting a brand or successfully executing a campaign.

Why You’d Use It

Remarketing being the 5th targeting tool after
Keyword match, Geographical location, Device (desktop, mobile and tablet) and Day parting is now the most powerful way connect with your target audience. Presenting across lucrative offers/ads to them when they were ready to buy would definitely improve ROI. In fact the combination of all the 5 tools can also add increase in effectiveness of these ads. For example if you want to expand your reach to a women oriented Conference between the age group of 28-40 who have yet not visited your website can be effective in adding them as registrants for your Conference 😉

Facebook Group

Posted by Shikha Kedia | Posted in Social Media | Posted on 07-02-2013

Facebook Groups has been one area my clients are not sure about and don’t know why and how to use it to get maximum exposure. Though Facebook page is more elaborate and an extended version it isn’t a platform where you can communicate with a restricted audience. Its more of like advertising yourself rather than sharing knowledge.

For example one of our clients is a stock broker and wants to share tips with its members everyday. Groups were a great advantage and perfect way to communicate with its members given they were not able to share these tips via SMS recently due to stringent TRAI regulations.

BUT as we know, nothing is this world is just so perfect! One big con of using Facebook groups  is that it doesn’t have any insight section for the admin which means you will not know what kind of people are searching for your group, what sources they are coming from, which posts were popular amongst members etc. This is what makes facebook page a richer and significant platform to reach out to a bigger audience and understand trends.

Ideally Groups are useful for brands/products/service providers which want to connect or share only with a closed network.

Learn all about creating facebook groups at http://www.facebook.com/help/167970719931213


Tweets of the 20Twelve

Posted by Sujit Agarwal | Posted in Social Media | Posted on 16-12-2012

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Facebook 2012

Posted by Shikha Kedia | Posted in Review, Social Media | Posted on 03-05-2012

Facebook as we know has undergone a lot of changes this year which in turn had a great impact on the fan falling of the page. The foremost being FanGate.  Yes, we NO more have the fanGate as the default landing page for Facebook. This means you can’t restrict users from viewing your page without liking it. PHEW! So does this mean that your fan falling would reduce drastically. Don’t worry the app would still be there but not as the default landing page. So if you are linking your facebook page to your website or elsewhere you can hardcode the link directly but this has a disadvantage too, it would even push your existing users to the fanGate :( . To escape this you can design the fanGate in a way that it reads “existing users click here to visit our wall”.

The 2nd important change is Pinned Photos. Facebook allows admin to select a post (posted by admin) to appear on top of the page. This means that the admin controls what appears first on the page!. So you already know how to take advantage of this 😉

Next on the line is the page apps. You can define the order in which your apps would appear. Its a asset for app developers as you can showcase your important apps prominently.

Another added advantage is the cover photo. What is it? As the name suggests it acts as cover to your profile and has a width of about 852 pixels. The idea now is to design the cover photo in a way which creates a brand impression and forces users to like the page.

Last but not the least is the private messaging for fans. So you no more need to have a profile to exchange private messages with your fans. Your FanPage does it all!

Users, Billions, Facebook and Instagram.

Posted by Sujit Agarwal | Posted in Review, Social Media | Posted on 22-04-2012

This is a story of a billion dollar application.

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Facebook Cover Photos

Posted by Sujit Agarwal | Posted in Social Media, Web | Posted on 31-01-2012

Now that timeline is on hype, everyone is scanning  their folder for the best portrait and revising them for a better look. And for folks who are looking for personalized cover photos we have four sites which you must stopover.

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Fascinating facts about Facebook!

Posted by Sujit Agarwal | Posted in Social Media, Web | Posted on 09-01-2012

Well, I have posted a lot about Facebook timeline and security checks. For some cooling period, here are some facts which might let your jaw fall. 😛

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Disabling Facebook Timeline!

Posted by Sujit Agarwal | Posted in Review, Social Media | Posted on 30-12-2011

With Google’s search box flooded with Disabling Timeline, people not getting a way to get rid of the Timeline, introduced by Facebook earlier this year.
All set to remove it? Read this exclusive post on Fourdy Wlog.
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Facebook’s profile change from 2005 to 2011…

Posted by Sujit Agarwal | Posted in Review, Social Media | Posted on 25-12-2011

Over the years you might have seen the changes in Facebook profile looks.

But have you seen them all?
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