Facebook Group

Posted by Shikha Kedia | Posted in Social Media | Posted on 07-02-2013

Facebook Groups has been one area my clients are not sure about and don’t know why and how to use it to get maximum exposure. Though Facebook page is more elaborate and an extended version it isn’t a platform where you can communicate with a restricted audience. Its more of like advertising yourself rather than sharing knowledge.

For example one of our clients is a stock broker and wants to share tips with its members everyday. Groups were a great advantage and perfect way to communicate with its members given they were not able to share these tips via SMS recently due to stringent TRAI regulations.

BUT as we know, nothing is this world is just so perfect! One big con of using Facebook groups  is that it doesn’t have any insight section for the admin which means you will not know what kind of people are searching for your group, what sources they are coming from, which posts were popular amongst members etc. This is what makes facebook page a richer and significant platform to reach out to a bigger audience and understand trends.

Ideally Groups are useful for brands/products/service providers which want to connect or share only with a closed network.

Learn all about creating facebook groups at http://www.facebook.com/help/167970719931213


Facebook 2012

Posted by Shikha Kedia | Posted in Review, Social Media | Posted on 03-05-2012

Facebook as we know has undergone a lot of changes this year which in turn had a great impact on the fan falling of the page. The foremost being FanGate.  Yes, we NO more have the fanGate as the default landing page for Facebook. This means you can’t restrict users from viewing your page without liking it. PHEW! So does this mean that your fan falling would reduce drastically. Don’t worry the app would still be there but not as the default landing page. So if you are linking your facebook page to your website or elsewhere you can hardcode the link directly but this has a disadvantage too, it would even push your existing users to the fanGate :( . To escape this you can design the fanGate in a way that it reads “existing users click here to visit our wall”.

The 2nd important change is Pinned Photos. Facebook allows admin to select a post (posted by admin) to appear on top of the page. This means that the admin controls what appears first on the page!. So you already know how to take advantage of this 😉

Next on the line is the page apps. You can define the order in which your apps would appear. Its a asset for app developers as you can showcase your important apps prominently.

Another added advantage is the cover photo. What is it? As the name suggests it acts as cover to your profile and has a width of about 852 pixels. The idea now is to design the cover photo in a way which creates a brand impression and forces users to like the page.

Last but not the least is the private messaging for fans. So you no more need to have a profile to exchange private messages with your fans. Your FanPage does it all!

Users, Billions, Facebook and Instagram.

Posted by Sujit Agarwal | Posted in Review, Social Media | Posted on 22-04-2012

This is a story of a billion dollar application.

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Fascinating facts about Facebook!

Posted by Sujit Agarwal | Posted in Social Media, Web | Posted on 09-01-2012

Well, I have posted a lot about Facebook timeline and security checks. For some cooling period, here are some facts which might let your jaw fall. 😛

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Disabling Facebook Timeline!

Posted by Sujit Agarwal | Posted in Review, Social Media | Posted on 30-12-2011

With Google’s search box flooded with Disabling Timeline, people not getting a way to get rid of the Timeline, introduced by Facebook earlier this year.
All set to remove it? Read this exclusive post on Fourdy Wlog.
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Facebook’s profile change from 2005 to 2011…

Posted by Sujit Agarwal | Posted in Review, Social Media | Posted on 25-12-2011

Over the years you might have seen the changes in Facebook profile looks.

But have you seen them all?
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Are you Safe on Facebook!

Posted by Sujit Agarwal | Posted in Social Media | Posted on 02-10-2011

This is not Miami, Las Vegas, L.A, Dubai…this is Facebook! It is the ‘third biggest country’ in the world. So, are you safe there? Identity security is a great threat now. With fake accounts on a rise, you should be sure of what you are sharing and with whom.

In TEN simple steps you can just set your account safe. Just as an old adage goes – ‘Prevention is better than cure’…

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EFF Eight (f8) 2011

Posted by Sujit Agarwal | Posted in Social Media, Web | Posted on 22-09-2011

Facebook f8 (pronounced as eff eight)- It is the name given to the annual conference of Facebook developers and others patrons in the social networking world.

This conference is held in California, San Francisco, annually. It brings together the right people at the right place where the developers bring forward the various objectives and suggestions which can be incorporated in the following year.

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Switch to Old Facebook Chat

Posted by Chetan Bharadwaj | Posted in Web | Posted on 03-08-2011

Wasn’t the old Facebook chat (the pop-up style) better than the new fixed sidebar style chat. Off-course it was! I am sure many of the users simply logged on to FB for keeping up with their social life via the chat system. And with the introduction of the latest chat scores of users started finding Facebook chat inappropriate.

We have got a solution to your redress. Now you can revert back to the Old Facebook Chat: (Follow the link below relevant to your browser)

Mozilla Firefox

Google Chrome


Once the above addon has been installed successfully on your browser, the change in the chat box shall reflect after launching the browser again. To switch between old-style and the new-style facebook chat, use the Options menu in the friend list.


  • This extension can access your data on facebook.com
  • The addon can be a great processor hog! It keeps the CPU usage at 50% efficiency whenever FB page is logged on.

About the Author

Chetan Bharadwaj

is a whizz at website/UI design, brand creation and CMS. Chetan has a passion for learning new things and is particularly interested in anything to do with User Experience. He is the editor-in-chief at Awesome Journals, an online magazine dedicated to risk and creativity. And loves writing at FOURDY Wlog.

Google+: Would it kill Facebook?

Posted by Shikha Kedia | Posted in Review | Posted on 28-07-2011

Google’s most awaited answer to Facebook in the social networking zone has arrived in the form of the Google+ Project. And the alert call is Google+ was launched on the same day (29th June, 2011) when MySpace, (the leading social networking site of the pre-Facebook era), was sold for just $35 million to an ad network which shows how rapidly social networking giants can rise and fall.

However according to Google, Google+ project is their attempt to make online sharing even better. They aren’t trying to replace what’s currently available; they just want to introduce a new way to connect online with the people related to you.

The biggest thrust Google has for pulling people towards using Google+ is integration. It will build Google+ social networking features and tools into almost all of its existing online services so at some point of time it would seem silly to jump out to some other site (Facebook) to do your social networking.

BUT before we jump on to any conclusion we have to accept the fact that none of Google’s product has been able to generate the fire in social media be it Google Buzz or Wave which were largely ignored or Orkut which almost faded out with the coming of Facebook. Also the fact that Google+’s key feature — the idea to organize your friends into ‘circles‘ and share certain content only with certain circles — isn’t really unique or new: Facebook already offers ‘lists‘ that lets you select which content is seen by which friends.

So people what do you think? Would Google+ kill Facebook?