Avani Riverside Mall: Social Media Case Study

Posted by Shikha Kedia | Posted in Clients, Social Media | Posted on 26-02-2013

Spread over an area of about spread over a massive 600,000 square feet area, Located close to the 2nd Hooghly Bridge, the Mall is the crowning glory of Howrah’s changing skyline.

Its online presence through website created a brand name for the newly developed mall in Howrah City and 3 months Social Media Marketing completely transformed Avani Riverside Mall’s Facebook page!

Google Remarketing: Who should use and Why?

Posted by Shikha Kedia | Posted in Online Branding, Social Media | Posted on 19-02-2013

What is Google Remarketing

Remarketing is a feature that lets you reach people who have previously visited your site, and show them relevant ads when they visit other sites on the Google Display Network. The beta version of this very new service was launched in September 2012 by Google.

Generally when people leave your site without buying anything or without registering for an event etc, remarketing helps you connect with these potential customers. Lucrative messages or offers can also be displayed to compel user to buy!

Who should use Remarketing?

It’s an ideal tool for advertisers looking for increase in registrations for events, driving sales on ecommerce Websites, promoting a brand or successfully executing a campaign.

Why You’d Use It

Remarketing being the 5th targeting tool after
Keyword match, Geographical location, Device (desktop, mobile and tablet) and Day parting is now the most powerful way connect with your target audience. Presenting across lucrative offers/ads to them when they were ready to buy would definitely improve ROI. In fact the combination of all the 5 tools can also add increase in effectiveness of these ads. For example if you want to expand your reach to a women oriented Conference between the age group of 28-40 who have yet not visited your website can be effective in adding them as registrants for your Conference 😉

Facebook Group

Posted by Shikha Kedia | Posted in Social Media | Posted on 07-02-2013

Facebook Groups has been one area my clients are not sure about and don’t know why and how to use it to get maximum exposure. Though Facebook page is more elaborate and an extended version it isn’t a platform where you can communicate with a restricted audience. Its more of like advertising yourself rather than sharing knowledge.

For example one of our clients is a stock broker and wants to share tips with its members everyday. Groups were a great advantage and perfect way to communicate with its members given they were not able to share these tips via SMS recently due to stringent TRAI regulations.

BUT as we know, nothing is this world is just so perfect! One big con of using Facebook groups  is that it doesn’t have any insight section for the admin which means you will not know what kind of people are searching for your group, what sources they are coming from, which posts were popular amongst members etc. This is what makes facebook page a richer and significant platform to reach out to a bigger audience and understand trends.

Ideally Groups are useful for brands/products/service providers which want to connect or share only with a closed network.

Learn all about creating facebook groups at http://www.facebook.com/help/167970719931213